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NEXTSTORE

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The nextstore platform connects you with people
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table of contents

project

Branding & Identity

client

nextstore

agency

Internal

timeline

2020, 4 Months

logo marks

This is their graphic symbolic representation, designed with minimal text to set their business apart. Core values paired with the graphic symbol or emblem help the public associate an image with a service or brand. It can be used independently of the wordmark.

icon_inv
icon_bw
icon_bw-1

combination marks

This mark is a combination of their glyph and wordmark, which they alternatively use to distinguish their business from others.

word_inv
word_bw
word_dark
Voice
svg-image

voice & tone

At nextstore, their customer support feels like chatting with a knowledgeable friend. They communicate clearly and compassionately, balancing expertise with genuine care. The goal is to make every
customer feel understood, supported, and empowered.

svg-image

colors

At nextstore, they have these primary colors, shades and tints that they use throughout their branding materials and products

Colors against Light

Primary and secondary colors against a light background

Colors against Dark

Primary and secondary colors against dark background

accessibility

This color scheme is designed to comply with color contrast
accessibility standards. The tonal palette strategy is crucial for ensuring that any color scheme is accessible by default. By using colors based
on their tonal distance, we guarantee that contrast requirements
are met, irrespective of changing hues.

Accessibility
Frame 4
Frame 6
Frame 21
Frame 19
Frame 8
Frame 22
Frame 20 (1)
Frame 2

typography

The primary typeface at nextstore is Manrope.
They also use Crimson Text as body type for their
blog and editorial material.

info_manr
info_crim

type sample

txt_sample

Selected Works

TECKMECKBranding & Identity

Athlete ManagerProduct Design

ReactionsProduct Design

CannaPagesProduct Design

Sweet.io (2017)Product Design

Sweet MarketplaceProduct Design

Logo_foot

Designing Products in
North Eastern United States